Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à trois aigles d'or, bq. et m. de gu.”
A record of documented arms, meaning and origin, researched for the Asay family of France.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à trois aigles d'or, bq. et m. de gu.”

The Asay arms were recorded in Poitou, c. 1663.
Poitou was western French farming country, divided among a large number of small landed families. Its gentry were numerous and modest, and even a small estate was enough to justify a shield.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In France, a coat of arms was a mark of honor that passed down through the male line to all legitimate descendants. Families often used the same shield without changes to show their shared heritage. If a branch wanted to stand out, they could add a small mark to their shield to show their specific place in the family tree.
The family name Asay traces its roots to the historic province of Poitou in western France. By the year 1663, records confirm that members of the family were well-established in this region, which was known for its rolling landscapes and deep agricultural traditions. During the seventeenth century, many families in Poitou lived in close-knit rural communities where they worked as farmers or skilled tradespeople. Life in this part of France was shaped by the local customs and the influence of the regional nobility. As the family grew, some members eventually sought new opportunities beyond the borders of Poitou. Their migration patterns reflect the broader movement of French families during this era, as they carried their heritage and traditions into new territories.
Derived from the Latin word for seated or settled.
