Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“De gu. à trois cygnes d'arg.”
A record of documented arms, meaning and origin, researched for the Avard family of France.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“De gu. à trois cygnes d'arg.”

The Avard arms were recorded in Dauphine, c. 1663.
Dauphine lay in the mountains of south-eastern France, a country of small estates and scattered valleys. Its gentry were many and mostly modest, and even a small landholding was enough to justify arms.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In France, a coat of arms was a mark of honor that passed down through the male line to all legitimate descendants. Families often used the same shield without changes to show their shared heritage. If a branch wanted to stand out, they could add a small mark to their shield to show their specific place in the family tree.
The family name Avard traces its roots to the historical province of Dauphiné in southeastern France. By the year 1663, records confirm that members of the family were well-established residents within this mountainous region near the Alps. The name likely originated as a topographic or locative surname, which was a common practice in medieval France to identify individuals by the specific landscape or village where they lived. During the seventeenth century, families in Dauphiné often lived in close-knit agricultural communities that relied on the fertile valleys and trade routes connecting France to Italy. As the family grew, they became part of the local social fabric, contributing to the rural economy and the unique cultural identity of the Dauphiné region before many descendants eventually migrated to other parts of the world.
Derived from the Old French word for a beast of burden.
