Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à un mont d'arg., posé en abîme, acc. de huit flanchis d'or, rangés en orle.”
A record of documented arms, meaning and origin, researched for the Coors family of Netherlands.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à un mont d'arg., posé en abîme, acc. de huit flanchis d'or, rangés en orle.”

The Coors arms were recorded in Amsterdam, c. 1815.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In the Netherlands, coats of arms were often used by noble families and those who held specific public offices. These arms were passed down through the generations to legitimate descendants. Younger branches of a family usually kept the original design without needing to add special marks. This system ensured that the family identity remained clear and consistent over many years.
The family name Coors has deep roots tied to the bustling urban environment of the Netherlands during the early nineteenth century. By 1815, records place members of the family in Amsterdam, which was then a major center for trade and industry following the end of the Napoleonic Wars. The name likely evolved from regional naming customs in the Low Countries where surnames were often derived from short versions of given names or specific local occupations. As the family navigated the changing social landscape of Amsterdam, they became part of the city’s growing merchant and artisan classes. This period was a time of significant transition for the Dutch people, and the Coors family was among those contributing to the economic life of the capital as it moved into the modern era.
A short form of the Germanic name Konrad meaning bold counsel.