Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'arg. au chev. de gu., acc. de trois roses du même.”
A record of documented arms, meaning and origin, researched for the Gouin family of France.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'arg. au chev. de gu., acc. de trois roses du même.”

The Gouin arms were recorded in Bretagne, c. 1663.
More families held coats of arms in Bretagne than anywhere else in France. The land was divided into many small estates rather than a few large ones, so far more households counted as gentry, and each needed a shield of its own to be told apart.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In France, a coat of arms was a mark of honor that passed down through the male line to all legitimate descendants. Families often used the same shield without changes to show their shared heritage. If a branch wanted to stand out, they could add a small mark to their shield to show their specific place in the family tree.
The family name Gouin traces its roots back to the historic region of Brittany in northwestern France. By the year 1663, records confirm that members of the Gouin family were well established within this coastal province. The name itself is believed to be a variation of ancient Germanic personal names that were popular during the early Middle Ages. As the family grew, they became deeply integrated into the local culture and social structure of the Breton countryside. Many early members of the family were likely involved in agricultural life or local trades that defined the economy of the region during the seventeenth century. Over time, the name spread from these rural roots as family members moved to different parts of France and eventually across the Atlantic to North America.
Derived from the Germanic elements for god and friend.