Coat of Arms & Family Crest Details
Sir Bernard Burke, The General Armory of England, Scotland, Ireland and Wales, London: Harrison & Sons, 1884
Blazon (the actual original written record)“Sa. a chev. or, and a canton erm”
A record of documented arms, meaning and origin, researched for the Longmore family of England.
Sir Bernard Burke, The General Armory of England, Scotland, Ireland and Wales, London: Harrison & Sons, 1884
Blazon (the actual original written record)“Sa. a chev. or, and a canton erm”

The Longmore arms were recorded in Worcester, c. 1663.
Worcestershire was orchard and farming country with a scattering of old manors. Its gentry were middling rather than great, but a manor was a manor, and holding one was what brought arms.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
English heraldry allowed arms to be shared by all legitimate descendants of the original owner. These symbols were treated as personal property that moved through the generations to all children. While the eldest son kept the original design, other family members could use the same shield without needing to change it or register their own unique versions.
The surname Longmore is a locative name, which means it likely originated from a specific place rather than a trade or personal trait. The name is composed of two Old English words, "lang" meaning long and "mor" meaning a marsh or a tract of open, uncultivated land. This suggests that the earliest families bearing this name lived near a long stretch of moorland or a significant wetland area. By the mid-seventeenth century, the family was well-established in the city of Worcester, as evidenced by records confirming their presence there in 1663. During this period, families in Worcester were often involved in the local wool trade or agricultural services that defined the regional economy. As these individuals settled into the city, the name became a permanent fixture in local parish registers and legal documents, marking the transition of the family from rural origins to urban life in the West Midlands.
Old English words for long and moor or marshy wasteland.