Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à trois chev. d'or.”
A record of documented arms, meaning and origin, researched for the Marchand family lines. Documented in 3 countries.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“D'azur à trois chev. d'or.”

The Marchand arms were recorded in France, c. 1663.
Arms such as these were typically recorded in Bretagne.
More families held coats of arms in Bretagne than anywhere else in France. The land was divided into many small estates rather than a few large ones, so far more households counted as gentry, and each needed a shield of its own to be told apart.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In France, a coat of arms was a mark of honor that passed down through the male line to all legitimate descendants. Families often used the same shield without changes to show their shared heritage. If a branch wanted to stand out, they could add a small mark to their shield to show their specific place in the family tree.
The surname Marchand is a classic occupational name that originated in medieval France, serving as a direct descriptor for those who worked as merchants or traders. During the Middle Ages, as local markets and trade routes expanded across the French countryside, individuals who bought and sold goods were often identified by their profession, eventually turning the title into a permanent family name. By the time the name appeared in the historical records of Bretagne in 1663, the Marchand family was already well-established within the social and economic fabric of the region. Families bearing this name were often central to the growth of towns, as their work required them to interact with diverse groups of people and manage the flow of essential supplies. This professional heritage suggests that early members of the family were likely literate, well-connected, and deeply involved in the local commerce that defined life in seventeenth-century France.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“De sa. à la bande d'or.”

The Marchand arms were recorded in Aubonne, c. 1745.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In Switzerland, coats of arms were not restricted to the nobility and were often adopted by common citizens and families. These symbols were passed down through generations to show family identity. When branches of a family grew, they often changed small details of the design to distinguish their own line from the original group.
The surname Marchand is deeply rooted in the French-speaking regions of Switzerland, where it historically identified individuals who worked as merchants or traders. By the mid-18th century, the family established a notable presence in the town of Aubonne, located in the canton of Vaud. Records from 1745 confirm that members of the Marchand family were active participants in the local community during this period. At that time, Aubonne was a center for regional commerce and agriculture, providing a stable environment for families to settle and grow. The name reflects the importance of trade in Swiss society, as families often adopted surnames based on their primary occupation to distinguish themselves within growing towns. Over generations, the Marchands became integrated into the social and economic fabric of the Vaud region, contributing to the development of their local parishes and the broader Swiss landscape.
Sir Bernard Burke, The General Armory of England, Scotland, Ireland and Wales, London: Harrison & Sons, 1884
Blazon (the actual original written record)“Sa. a bend couped betw. two griffins segreant or”

The Marchand arms were recorded in Buckingham, c. 1582.
Buckinghamshire was quiet farming country on the road out of London. Court officials and lawyers bought manors there within easy reach of the capital, and a manor was the usual reason to take arms.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
English heraldry allowed arms to be shared by all legitimate descendants of the original owner. These symbols were treated as personal property that moved through the generations to all children. While the eldest son kept the original design, other family members could use the same shield without needing to change it or register their own unique versions.
The surname Marchand carries a history deeply rooted in the practical world of medieval trade and commerce. Derived from the Old French word for a merchant, the name was originally an occupational title given to those who traveled to buy and sell goods. While the name has strong continental origins, members of the family were firmly established in the English town of Buckingham by 1582. During this period, families with this name were often integrated into the local economy as tradespeople or skilled workers who helped sustain the growing market towns of the era. Their presence in Buckingham suggests that the family had successfully transitioned from their roots as itinerant traders to becoming settled members of the English community. By documenting their lives in parish registers and local legal records, these early individuals helped weave the name into the social fabric of rural England long before the industrial age transformed the country.
Latin verb meaning to trade or deal in goods.


