Coat of Arms & Family Crest Details
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“Coupé d'or sur sa.; au lion de l'un en l'autre.”
A record of documented arms, meaning and origin, researched for the Noori family of Italy.
J. B. Rietstap, Armorial Général, Gouda: G. B. van Goor Zonen, 1884–87
Blazon (the actual original written record)“Coupé d'or sur sa.; au lion de l'un en l'autre.”

The Noori arms were recorded in Florence, c. 1775.
This is where the arms were entered in the register. Families often moved to other parts of the country, so the same name can turn up in more than one region.
In the Italian states, coats of arms were often used by noble families to show their status and history. These symbols were passed down through the generations to all legitimate male descendants. Younger branches of a family usually kept the original design but sometimes added small changes to distinguish their specific line from the main branch.
The history of the Noori family name is deeply connected to the vibrant cultural landscape of eighteenth-century Florence. By 1775, records indicate that members of the family were already established within this Italian city, a time when Florence was a major center for art, trade, and intellectual exchange under the rule of the House of Habsburg-Lorraine. The name itself often carries roots in Middle Eastern and Persian linguistic traditions, where it is derived from the word for light or radiance. It is likely that the family arrived in Italy through the extensive Mediterranean trade networks that linked the Italian peninsula to the East. As they settled into Florentine life, the family became part of the city’s complex social fabric, contributing to the local economy and the cosmopolitan atmosphere that defined the region during the Enlightenment.
Latin word meaning light or source of illumination.
